Media and Communication Research

Media and Communication Research

Comparison of sociological factors of youth tendency to domestic and foreign media (Case study: Eitaa / Telegram)

Document Type : Original Article

Authors
1 University of Religions and denominations Faculty of Media and Communication qom
2 Islamic Azad University. R&S tehran.communication department
3 assistant professor of URD university, Qom , Islamic Republic of Iran
Abstract
The purpose of this research is to compare the sociological factors of youth's tendency towards domestic and foreign messengers studied by Ita and Telegram messengers. The present study is a survey type. The statistical population of the current study includes all young people aged 15 to 29 living in Qom province. 384 people were selected based on the table of Karjesi and Morgan. In this research, the questionnaire made by the researcher is used and the sampling method is purposive. In the inferential statistics section of the present study, multivariate analysis of variance and two independent samples t-test were used. The results of the present study showed that there is a difference between social trust, social freedoms, gender, education, simplicity and ease of use, social isolation and the amount of use between the two groups of Ita and Telegram users; However, there was no significant difference in socio-economic base and occupation between the two groups. Also, the effect of internal and foreign messengers on the social trust variable is equal to 0.016, on the social freedom variable is equal to 0.017, on the simplicity and ease variable is 0.014, and on the social isolation variable is equal to 0.019. Obtained.
Keywords